Operator notes on filling a cash-pay clinic
Benchmarks, booking, show rate and automation — written from the ad accounts and calendars I actually manage. Bookings and shows are counted from calendar records, never from a dashboard. Every number carries its denominator.
Med Spa Marketing Benchmarks 2026: CPL, Booking and Show Rate
Cost per lead ranges 3× across our accounts and tells you almost nothing. Cost per shown is the only number that pays you. Here are all four, measured.
BookingWhy Med Spa Leads Don’t Book (And the 5‑Minute Rule That Fixes It)
Two accounts had the same symptom and needed opposite fixes. Speed is a diagnosis, not a rule — and one sentence outperforms every other sentence your team says.
BookingWhat Is a Good Show Rate for a Med Spa?
42% blended, 48% on core, 0% on one offer. Three of five accounts we audit can’t compute it at all — and that’s the first thing to fix.
AI & AutomationAI Receptionist for Med Spas: What It Actually Does
On one account, AI alone booked 0 of 45. Bot plus human beat both pure modes everywhere we measured it. The handoff is the whole product.
Nothing published here yet
This chokepoint is on the writing list. In the meantime, the Growth Score covers all four — offer, demand, booking and closing — and tells you which one is actually binding in your clinic.
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